sábado, 9 de febrero de 2013



‘‘Soft drink industries in Tehuacán’’
‘‘Riego’’
Few cities in our country have transcended so healthily as Tehuacán, Puebla. Located near the foothills of the Pico de Orizaba and who naturally receives runoff from glaciers in the mountain in his basement. And means that even today in many places talk about a Tehuacán, a carbonated mineral water, came to be, what the marketers call a generic. The name by which is universally known a product, regardless of the manufacturer. And I say healthy because since it began its commercialization, early 20th century to the mineral water Tehuacán always curative properties are ascribed to him, but let's go by the principle.
He ran the year of 1903 when the Lords Anacarsis Peralta and Joaquín Pita began bottling of a brand of mineral water called "Red Cross" Noting that had healing properties and was very well accepted by the people. These features encouraged young entrepreneur poblano Miguel Mantilla who already devoted to the bottling of soft drinks along with his family to sell some property in their native Puebla and try their luck in Tehuacán. With an initial investment of $25 thousand pesos Miguel Mantilla began operations in the year of 1905 at the "El irrigation" spring in addition to mineral water bottling soft drinks that his family also commercialized in Puebla.
The maker of don Miguel Mantilla had several avant-garde features, one of them was to be the few factories in the country moved by force of gas motor (internal combustion), another was that it was the first to bottle mineral water quinada. The bottling plant watering had its heyday when a retired Colonel think buy what was once a Hotel and in its grounds there is a spring that is at the foot of the Hill, that spring more or less to 5 meters under the ground, and to get up to the at the time made a down aisle and made him a space to beformerly there was a cave, where could one take mud and spread it on the face, because it took away infections have much ore, I now believe that this left the place since I believe that there is a dispute, with the municipality, hopefully could rescue it, since in that area there was a road that resembled the entrance of a Palace, because had on the side, planted Palm trees of dates and when I was small, I was going with my dad, who worked at the company... is watering area was made the film of Valentin Trujillo EL VALIENTE VIVE version, until he COWARDLY wills, and there himself in the hills that are the walk between the irrigation and San Lorenzo are Televisa Y Tv Aztec Repeater antennas.



‘‘San Lorenzo and Garci Crespo’’

Factory was founded "San Lorenzo Mineral Waters Company" American owned Leo Fleishman (who later would bottler of Coca Cola in Tampico), which is seated in the spring of the same name "San Lorenzo" located to the north-east city.
It is curious advertising for mineral waters at the time, was read verbatim: "infallibly cure stomach diseases, urine, kidney and spleen." Water Quinada could read: "The only refreshing tonic." Other brands of soda that were commercialized Mr. Mantilla Red Star, Green Star and Red Eagle.
It was not until after the Mexican Revolution, when it was thought to invest again at Tehuacan. Knowing the virtues and fame of the mineral waters, Mr. José María Garci Crespo de la Vega and Carlos Silva in June 1928 founded the company "Springs of Tehuacan SA" Its objective was mineral water bottle and distribute throughout the center of the country.
In 1937 the company changed its name to "Garci Crespo Springs SA de CV and two years later opened the first dealership in the Valley of Mexico.                                                                                                        For its part, the Garci Crespo and San Lorenzo at the beginning of the 90´s brands are acquired by Mexican business group (GEMEX) property of the Yucatecan Enrique Molina Sobrino, for those years prospero bottler of Pepsi, with plants in Mexico City, Acapulco, Celaya and Campeche, which gives it an injection of capital to the brand and modernized it, at the same time polishing their distribution at the national level and the "mating" in your universe of customers Pepsiso for the first time Garci Crespo has even commercial TV nationwide, that if caring for the appellation of origin policy and guaranteeing that all the Garci Crespo mineral water is bottled in Tehuacán, which is source of pride for the tehuacaneros.















‘‘Peñafiel’’

Began in the city of Tehuacan, Puebla, universally known as City Health. This water comes from the melting of the Pico de Orizaba ("Citaltépetl"), which over many kilometers underground, is enriched with mineral salts (carbonates, chlorides, sulfates, calcium, sodium, etc..) And purified to calcareous seep through the ground in the region.

Knowing the virtues and fame of the mineral waters, Mr. José María Garci Crespo de la Vega and Carlos Silva, founded in June 1928 the company "Springs of Tehuacan, SA" whose objective was to bottle and distribute bottled water in Mexico. In November 1937, the company changed its name to "Garci Crespo Springs, SA", and two years later opened the first dealership in the Valley of Mexico.

In 1948, Mr. Garci Crespo left the company and with his departure the company decides to change his name to "Peñafiel Springs, SA". This name comes from the rock or rock that hinders the undercurrents, and leads to the springs. In Tehuacan, Puebla, this rock has brought forth water for many years remained faithful and unchanging, therefore, proposed the name Peñafiel.

In 1980 the company was acquired by the group regiomontano "Valores Industriales, SA" to reorganize its structure and readjusting their work systems. Years later, in 1992 the British group created the first soft drink, Cadbury Schweppes, identifies and acquires its value. With this process, Peñafiel Springs adopts the name of Cadbury Schweppes Beverages Mexico.

The continued growth of the group was based on fixed asset investment, key acquisitions and partnerships with other companies, which has served to develop strategies thereof. To mention some acquisitions: in 1993 "A & W", "Squirt" and "Vernor's" in 1995, "Crystal Light", "Orange Crush", "Dr. Pepper "and" 7up ", which form our extensive list of brands.

On May 7, 2008, Cadbury Schweppes announced the divestment of beverages and confectionery. With this process, the company took the name of Dr. Pepper Snapple Group (DPSG) and became an independent public company listed on the Stock Exchange of New York with the acronym DPS. In Mexico, the business takes its brand name and is called Group leader Peñafiel.

 

 ‘‘Hydromineral first center of america’’

According to Fray Juan de Toqueamada means "Place of the Gods", "Land of Gods" or "place of those who have God" Teo Nahuatl its derivative is: God, his or her Hua and Can: Place, but it is also known as "Tehuacán of Pomegranates or First Hydromineral Latin American Center" itself has a myriad of meanings as you can see.
Fortunately for both locals and tourists has a number of attractions to name a few.
According to Fray Juan de Toqueamada means "Place of the Gods", "Land of Gods" or "place of those who have God" Teo Nahuatl its derivative is: God, his or her Hua and Can: Place, but it is also known as "Tehuacán of Pomegranates or First Hydro mineral Latin American Center" itself has a myriad of meanings as you can see.

Fortunately for both locals and tourists has a number of attractions to name a few. Within architectural Cultural Complex and the Church of "El Carmen", Tehuacán Cathedral, the Church of San Francisco, Calvary Temple, The Church of St. Peter the Apostle, The House of Culture and the Tehuacan Valley Museum but apart from its structure, inside you wonders with everything presented.

Among its natural attractions: The springs of Garci Crespo, Penafiel, Balseca, irrigation and San Lorenzo, Zapotitlán Botanical Garden, San Juan Raya and the lagoons of San Bernardino, it's amazing what they can offer nature and what our eyes can appreciate.

A place not to miss is the archaeological site "La Mesa" in Tehuacán Viejo.

For lovers of all extreme mountain biking is ideal because of its topography, best known tracks are the Limekiln and Quarry, for if we did not know them that the city has been home to Mountain Bike skills Statewide and Regional.

Now go to the rich, the cuisine of the "hip Mole" is prepared from the colonial era, the flavor is based on their regional seasonings and receive special breeding cattle throughout the year, is accompanied by "lapo ".














































No hay comentarios:

Publicar un comentario